idem ditto is a contemporary brand that derives itself from the French word "idem" and the English word "ditto" both meaning "me too". This combination of words "idem ditto" represents the brand motto of the excitement of a collective wanting to wear and be a part of the lifestyle of the idem ditto brand, hence "me too!". The idem ditto prides itself in bringing a modern, fresh and fun spirit to the qualities many people have come to appreciate; daring aesthetic, rich and uncompromising trendy style, and quality. All qualities to build and emotional bond with the customers and the inspiration for everything we do.